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Actio Learning designed a blended learning program for Constellation Brands’ wholesaler network, focusing on Constellation’s many brands, sales expertise, and business acumen.

Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio; about 40 wineries, breweries and distilleries; and approximately 10,000 talented employees. We express our company vision: to elevate life with every glass raised.

THE CHALLENGE

  • Drive sales and operational results for wholesalers and retailers

  • Improve Constellation Brands’ position with wholesalers and retailers

  • Provide a unique, differentiated brand experience that included training and other mechanisms

  • Create stronger allegiance to Constellations Brands

  • Develop an innovative learning strategy that could be tied to current and emerging business

    strategies