ROE looks through the windshield, ROI in the rearview mirror
For learning, high-confidence ROI calculations can be expensive and time consuming. And because they’re done after the money is spent, they don’t add much strategic insight or value.
Return on Expectations (ROE) trusts leaders, engaging their wisdom, insight and judgment as well as their understanding of relevant data, strategic direction and key operational goals as they shape decisions and investments before the money is spent. ROE is better than ROI because it guides project decisions toward strategically critical business goals.
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